Local Stack on Mobile or Is It Really Just Google AdWords In Disguise?

I Screenshot_2015-09-26-auto-repair_resizedwas with a large auto repair chain owner the other day and we were talking about his local search & paid traffic strategy.  We were looking at our mobile phones for a couple of key searches as a significant amount of calls come from mobile traffic as repairs are often needed quickly when the vehicle will  not run.

Calls have been down since the change to the Local Stack and we were brainstorming where we can improve our Local SEO and adapt our AdWords campaigns.

Then BAM, I saw this!  I had to do a double take because the AdWords format almost looks identical to the Local Stack.

In fact, I was pretty impressed by Google’s quest for monetization as my gut feeling is that many of the searchers will not be able to differentiate between the paid listing and the local stack and that will reduce the any hesitation to click for a paid result (if the searcher is so inclined).

Take a look for yourself and you be the judge!

Where did my Google reviews go?

Have you recently noticed that you used to have more reviews on your Google+ Local page and now some reviews are missing?

Here are several resources to figure out why your Google reviews might be missing:

1st, check out this Google article called: “Having technical issues with the reviews on your listing?“.  Google offers several explanations as to why reviews go missing like spam abatement and duplicate Google listings.

2nd, one of the biggest reasons we see reviews go missing is that they were written by employees.  Google doesn’t allow reviews from current owners or employees.  They don’t always catch them but sometimes they will if they can figure it out via the gmail account the reviewer left the review on.

3rd, the review may have violated Google’s content policy guidelines.   Items that violate their review content policies are advertising, phone numbers or website addresses, personal info, and obscene or profane language.   You can view a complete list of the items on this Google Review Policies page.

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How to Get More Word of Mouth Referrals

There is a strong correlation between customer loyalty and getting more word of mouth referrals.1

So what are you doing to retain your existing customers so you can increase your business’ profitability? Here are some quick facts on Customer Retention.

  • Getting new customers is 5 times more expensive than retaining existing customers.
  • Repeat customers are less expensive to service because you’ve already created files and set up their account.
  • Long term customers aren’t easily swayed by a competitor and are less sensitive to pricing fluctuations.
  • A 2% increase in customer retention has the same effect as cutting costs by 10%.
  • A 5% decrease in customer defection can increase profits anywhere from 25% to 125%, depending on the industry.

Call me today at 817-521-8570 to ask about our Customer Reactivation campaign that can help you identify past customers to reactivate and/or retain and convert them back into customers.

References

1 Leading on the Edge of Chaos”, Emmett C. Murphy and Mark A. Murphy

Your Online Reputation Is Your BRAND

Word-of-mouth is a great marketing channel; however, it’s changed a little in the past few years.   We did a survey of 300+ consumers and asked them “After being referred a business, what do you do next?”

An overwhelming majority said they go online to find information on the company.  Then we asked them, “When looking online, what do you do next?”

Buyers look online for reviews and ratings

 

 

 

 

 

 

 

More than half said they look for online reviews & ratings.

A lot of consumers turn to online reviews to determine the quality of the referral.  This is great news for local business owners who have a great reputation in the community.  All you have to do now is convert that positive feedback into online reviews on Google or Facebook, and then market your 5-Star Reputation on your website and all over social media sites.

In fact, according to another recent study (BrightLocal), your customers will read up to 10 online reviews before feeling they can trust you.   It’s never been more important to collect and market your reputation online as more and more consumers think of your online reputation as your BRAND.    For more info, visit our Customer Reviews page here.